BRANDING / PACKAGING
As a tasty, ‘every occasion’ nut butter that would be relaunching in a busy environment, Maribel required impactful, bright and bold packaging whilst giving a nod to its use of delicious, wholesome ingredients. Our designers drew inspiration from the world of nut butter, introducing dynamic textures, vivid colours and bespoke photography that evoke a natural, earthy tone and reflect the beautiful simplicity of the Maribel products.
This combination of texture, illustration, colour and typography all combine to create a stand out pack, bursting with personality, that is easily navigated on the shelf. Our solution which allows the range to compete with existing market leaders demonstrates how investment in brand helps it achieve such impressive growth in a challenging market.