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Fresubin® 3.2kcal Drink by Fresenius-Kabi is a high energy, high protein nutritional supplement, and a market leader in its category.
Helping your patients regain their appetite for life
The Challenge
Boosting sales
XDS Brand engaged with marketing and sales teams from Fresenius-Kabi to create a campaign aimed at increasing market penetration with their nutritional supplements.
The Delivery
A unique visual system
Following market research, competitor analysis and the presentation of our findings to Fresenius-Kabi’s teams, we created a campaign with multiple touch points to engage with different stakeholders. We have used a unique visual system aimed at targeting specific groups of stakeholders.
